One of my favorite clients and local organizations is PAWS of CNY – Pet Assisted Wellness Service of Central New York. They’re a non-profit pet therapy organization that visits hospitals, nursing homes, airports, colleges, book stores, and more. They spread happiness and elicit ear-to-ear smiles wherever they go.
I wanted to share some of this work because it’s so meaningful to me. I’m a pet owner and both of my dogs volunteer with PAWS of CNY.
Over the past few years, I’ve helped them to completely rebrand their organization with a new logo, new website and social media assets. More recently, I gave their website a facelift and designed a t-shirt for their 4th of July parade march.
Above you can see the final one-color logo. Check them out on Twitter to see the social media avatar we call Sunny (the former name of the organization was Sunshine Friends and they wanted to retain a small aspect of their origin). Below is the t-shirt design which incorporates the logo into the American flag.