Jessica Marabella is a writer and communication specialist in Upstate New York that I helped to design her personal brand. In addition to her full-time role as a technical writer for CivicPlus, she is also a prolific freelance writer and ghost author. Jessica writes about a wide variety of topics, from marketing to weddings, travel to healthcare, and beyond. She holds an undergraduate degree in English from the University of Rochester and a graduate degree in advertising from the Newhouse School at Syracuse University.
Jessica wanted her brand to be bold yet simple, professional yet fun, and to reflect her personality. She’s love the color purple. She wanted to ensure that her logo design would work well in a variety of places – including as icons or social media avatars. We decided together that using her initials in some form would work well. After a handful of fun iterations, we settled on the design you see here.
I also developed Jessica’s new website, jessicamarabella.com. Check it out. Jessica is very happy with the results, as am I. What do you think? I’d love to hear your feedback on the logo or the website design.