I’m excited to share the final version of the new Launch Media Design logo and wordmark. I’m really happy with the results. I’d love to hear your feedback. Send me a note if you’d like to share.
The wordmark uses a font called Proxima Nova Soft. Proxima Nova is a very popular font right now for digital use because it’s easy to read on any screen at any size. The version I’m using is rounded at the corners and terminal strokes. For the LMD wordmark, I’m using all caps and stylized the A by removing the bar. This quickly became my favorite element. It brings the whole design together and gives you a feeling of lift or thrust and upward movement.
The logo is a space capsule, which is fairly obvious, but what I’m most satisfied with is the simplicity. I toyed around with various concepts including a rocket, a hot air balloon, a boat, an arrow, and graphs with arrows. I have a whole notebook full of sketches. Perhaps, I will share those at some point.
The capsule idea is purposeful and important that it’s not a full rocket. I like the idea of the smaller pod that holds the most precious cargo. The people. The part of the craft that is left after all of the other parts have been discarded and are no longer needed. This minimal environment that supports life is also the central command center and home all at the same time. They are simply designed without wings, fins or other features to reduce drag and cost. This fits me and the formation of this company perfectly.
After going through dozens of iterations, I ultimately settled on one that uses the modified letter A from the wordmark. I kept coming back to it, so I used it in building the capsule. I also used that shape, inverted, to create the propulsion part of the logo as well. I have a version where I inverted the letter “L” and put two of them back-to-back to create the flame. I was torn on this aspect. They both work, but I needed to make a decision.
The simplicity and similarity of shapes repeated in the logo and wordmark create balance and work strongly together. I could go on and on pontificating about Gestalt principles and color theory, but I’d rather leave some room for your interpretations. I’d love to hear what you think or what you’d do differently.